
a conversation with
JIL ZEELEN
For this edition of Behind the Design, we're turning the questions around and introducing the person behind Blank Space Amsterdam.
Meet Jil Zeelen, founder and creative director of Blank Space. What started with a love for beautifully set tables has grown into a bespoke textile brand, creating everything from table linens and embroidered napkins to custom pieces for brands, events, hospitality and private celebrations.
In this conversation, Jil shares what inspires her, her love for the little details and the personal moments that have shaped her creative journey.
Read more below.



1. Who is Jil behind Blank Space?
I've always been drawn to creating beautiful settings and bringing people together. Whether it's hosting friends and family, discovering a special place or simply enjoying the little things in everyday life, I'm constantly paying attention to the details that make a moment feel memorable. For me, it's just as much about the people, the atmosphere and the connections we make as it is about the aesthetics.
Before starting Blank Space, I worked in PR and brand strategy. Looking back, connecting people and storytelling have always been at the heart of what I do. Today, I simply get to bring those passions together in a different way, through textiles, colours and bespoke details that bring ideas to life.
2. Blank Space has grown far beyond table linens. What excites you most about what you do?
The creative process, without a doubt.
What started with a love for beautifully set tables has grown into a bespoke textile brand. Today, we create everything from embroidered napkins and table linens to custom tote bags, aprons, cushions and other textile pieces for brands, events, hospitality and private celebrations.
I love that every project starts with a completely different idea. Sometimes it's a colour, a feeling or a brand story. Other times, it's a small detail that becomes the starting point for something much bigger.
Being able to bring those ideas to life, while constantly exploring new possibilities, is what I enjoy most.
3. Where do you find inspiration?
In the little things, mostly.
I often find inspiration in the most unexpected moments. I might be out for a walk and suddenly notice a colour combination that catches my eye, something I'll immediately take a picture of. It can be something in fashion, a piece of jewellery or a small detail I come across in everyday life.
The people around me inspire me just as much. My family, friends, their personalities, the conversations we have and the moments we share.
I think inspiration is everywhere, as long as you take the time to notice it. Often, it's those little things that stay with me and eventually find their way into something I create.
4. If you could host one unforgettable dinner, who would be sitting around the table?
My grandmother, my kids and my eighty-year-old self. A glimpse into my past, present and future.
My grandmother was the first person who introduced me to beautiful interiors, fashion and an appreciation for the little details. Looking back, she shaped my sense of aesthetics long before I realised it myself.
With my kids, I'd love to discover what they'll remember from growing up, the little traditions we've created and the moments we've shared. I wonder which of those things they'll carry with them into their own lives.
And then there's my eighty-year-old self. I'd love to hear about the life I've lived, the choices I've made and the things that truly mattered. Most of all, I'd ask myself one simple question: Did I spend enough time enjoying these moments, not just creating them?
I hope the answer would be yes.
5. What's next for Blank Space? What are you dreaming of creating?
I feel like we're only just getting started.
Blank Space has evolved so much since the beginning, and I love that there are still so many possibilities to explore. My ambition is to keep growing Blank Space as a bespoke textile brand with endless creative possibilities. I'd love to take on bigger projects, collaborate with inspiring brands and creative minds, and explore new ways of bringing creative concepts to life through textiles.
Most of all, I want to keep that sense of curiosity and excitement that made me start Blank Space in the first place.